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  • munchkin
  • Veteran

    • 154

    • December 01, 2011, 07:18:53 am
    • Seoul
Korean Culture For Sale in NYT
« on: November 12, 2013, 10:25:28 am »
After someone picks up and pays for the New Yok Times newspaper on 5th Avenue, reads the advertisement section about the Korean kingdom of Shilla will anybody care or is there contact info./pricelist and open hours/days?

How do you buy culture?

'Korean culture advertisement launches with NYT'
http://english.donga.com/srv/service.php3?biid=2013111115088
"New York Times, an influential U.S. daily newspaper, delivered on Friday a special eight-page section dedicated to the Korean culture. The section takes the form of advertisement under the title, “Inside Korea.” It is the first time for New York Times to make a section dedicated only to the promotion of a foreign nation’s culture.
--
The section was designed by a New York-based Korean advertisement firm contracted with New York Times. The newspaper was not involved in the writing and editing of the articles. A phrase saying, “Distributed with New York Times,” is written on the first page of the section and every page is marked “advertisement.”



Did the NYT get complaints about too many adverts like this(below) throughout the newspaper so they came up with the "Inside Korea" advertisement pages section?
http://english.chosun.com/site/data/html_dir/2013/11/06/2013110601594.html


Re: Korean Culture For Sale in NYT
« Reply #1 on: November 12, 2013, 11:08:15 am »
At least the kimchi one was slightly better than the "you should probably eat bibimbap" one.

Quote
He added that he also plans to advertise makgeolli or traditional Korean rice wine.

 :huh: :huh: :huh:

"Please enjoy this traditional drink beloved of peasant ajusshis. It tastes like glue and will give you a horrible hangover but it's a piece of superior Korean culture."


  • Peekay1982
  • Expert Waygook

    • 613

    • October 04, 2010, 09:12:28 am
    • 부산
Re: Korean Culture For Sale in NYT
« Reply #2 on: November 13, 2013, 05:26:34 pm »
At least the kimchi one was slightly better than the "you should probably eat bibimbap" one.

Quote
He added that he also plans to advertise makgeolli or traditional Korean rice wine.

 :huh: :huh: :huh:

"Please enjoy this traditional drink beloved of peasant ajusshis. It tastes like glue and will give you a horrible hangover but it's a piece of superior Korean culture."

I love the way that Donga Ilbo article tries to make it sound like the New York Times just decided to publish a random supplement about Korea off its own bat - then at the end:

Quote
every page is marked “advertisement.”