Outside of the long vacation time I've never understood the attraction of the uni gigs. But, like you said, I have known a number of uni ESL contract instructors that refer to themselves as a professor. It's like being a hospital orderly and calling yourself a doctor, but academic standards be damned.
I had a friend who was an actual professor. He was a lawyer in America. He married a Korean in California and moved here for a time. He got a job in the law department teaching common law in English. He was at Sogong in Seoul but they wouldn't give him tenure. So, he found a smaller university in the country that gave him tenure. He was paid well. He slotted his classes into two days a week. So, he was home 5 days a week in another small town an hour or so away where I lived at the time. He made like 5 or 6 million won a month. This is when I made 2.1 million (and that was a good salary at the time.) Anyways, he was rich by local standards. He even drove a BMW when they were less common than now here. Tinted windows, we got the "oppa" stares. Then we rolled down the windows and the racism (which was rife in Korea at the time) took over. Use to be a lot more racism and gold digging all rolled into one. I guess those two things from the "golden era" I don't miss. Ha ha. Anyways, my friend was a real "professor".
You’re teaching in a university in Australia now? Good job; how’d you get it?
Just out of interest does your friend have a PHD? Does he conduct original research? Does he have an extensive publishing record and mentor other student's PHD research?It was embarrassing how loosely the term was thrown around in Korea. These days a few of my co-workers at the University where I teach have PHD's but still don't hold the rank 'professor'. There is seldom more than one who holds that title in each faculty. Perhaps it's a cultural thing.
There are definitely some foreign professors, but the majority of ESL teachers at the university level here are instructors. I can think of one annoying guy that I had on facebook who was always beginning posts with "As a university professor..." when he was no such thing. Just moving from a public school to a uni gig was enough for him to elevate his status. He's probably gotten himself a tweed coat with elbow patches and taken up pipe smoking by now.